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Why interactive learning works.

Why interactive learning works. September 04, 2014 by Mike Henshaw

I read an interesting article recently by Ray Jimenez, PhD which posed the question -
Why do we snooze when we are lectured at and why do we perk up when we are watching a story unfold?

At the core of the article is the premise that your brain prefers interactive stories,not lectures.

So let’s consider the science behind the story-learner relationship.
What happens to the brain when it's exposed to an effective interactive story experience?
And how can we use this to our benefit?

Brains light up and get pumped up when we tell or listen to good stories. Researchers in Spain found that compared to a plain, straight-laced, bullet-point presentation, using a story in presentations activates more areas of the brain. Multiple sections of the subjects' brains were lighting up as though they were experiencing the story in real life!
This philosophy works because people’s emotional core increases their sense of involvement, memory, and makes them more receptive to ideas and learning.
While there are a variety of learner types, the human brain and human nature work pretty much the same way for most people. An understanding of how the brain works with regards to interactive stories can give you a powerful teaching tool that will add a new and more engaging dimension to your courses.

The author goes on to advise:
1.      Simplify. Keep things short, precise and concise. Don't skimp on the details, but avoid
unnecessary length. A balance is what we are looking for to be effective.
2.      Keep it fresh. Most business learners will be adult-aged, and are likely to have undergone other training before.
3.      Keep it real. Aim for real-life experiences that people can relate to. Use your own stories! If that does not apply, do more research and get stories from real-life people and case studies to make the learning more authentic.

So, having read the findings above, are we surprised?
Probably not. We can all relate to how we have learned and absorbed information over time. We will remember the positive learning experiences and also the training sessions that have been totally uninspiring and ineffective.

The way we learn has changed a great deal in recent years. We all have demands on our time and not surprisingly more and more of our learning is done ‘on line’.
This provides a flexibility that the classroom doesn’t offer, and also allows individuals to work at their own pace whilst avoiding time away from work and the associated travel costs.
My concern with private learning has always been that some questions go unanswered because the training medium has been a video or filmed presentation. Another concern has been the lack of real support for individuals beyond the material in front of them.
For these reasons, we developed the PEP Business School.

Our new ‘cloud based’ school is automotive specific and covers the basic departmental needs of:
Sales,  Aftersales & General Management.
All the sessions are less than 10 minutes duration so they are focussed and easy to fit into anyone’s day.
The training is fully interactive, so you need to answer and respond as you go. This keeps interest levels high and supports learning.
All the sessions finish with a range of short ‘Test Questions’, just to confirm the learning.
But what makes the PEP Business School really different is that we offer an email link to our team, so that questions can be asked and a senior PEP Consultant will respond with advice and opinion. This close support is a real advantage for the user and truly extends the level of support.

Why not vist the training platform to see what we mean - the link is just below and also on the left of your screen.


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