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Succeeding in Sales in the Automotive Industry...

Succeeding in Sales in the Automotive Industry... May 26, 2015 by Mike Henshaw

Of course we all know that sales involves the interaction between a potential buyer and a person hired by a company to sell its product.

But how much emphasis is placed on sales as a process - a systematic, repeatable series of steps that map out and track interaction with prospects from their first point of engagement with your business through to a close?

If you are going to succeed in Sales you need to have a plan and a structure based on proven knowledge – without it you might survive as a salesperson but you won't thrive.

With many years of experience in coaching the sales process, PEP Business School has helped salespeople worldwide understand, define, polish and apply a process that really works, time after time.

And now you can find it all online on our PEP Automotive Training Platform @

The Sales Process course will take you through the basic and key steps of The Sales Process.

If you are new to sales, it will provide you with a vital understanding of the principles of selling.

If you are more experienced, use it as a reminder of the basics that support your success; it never hurts to have a 'refresh'!

We take you through the customer Welcome and Greeting and on to the vital area of Customer Qualification.

Then we look at Product Presentation followed by the dynamic presentation, better known as the Test Drive.

Having got the customer enthused about the product, we focus on Clarification before we move on to Negotiation. With the deal agreed, all that is left is to Close the business effectively.

We don’t leave it there, however, as we should always remember the important areas of Handover and the Post-Handover relationship.

If you are in automotive sales, whether it be new vehicle or used car sales, this course will provide you with the skills and knowledge you need for Sales Success – so why not head on over to and use our interactive training to drive your performance up a gear.

We'll support you every step of the way with personal email response from our training professionals and, because you can access PEP Business School online automotive business training 24/7, you will find that you can easily fit it into your work/life schedule.

Let's get started!


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